How to deal with sensitive topics in a survey?

taboe

Suppose you are the Employee Satisfaction Manager at a European multinational and you would like to conduct an employee satisfaction survey. More precisely, as you have heavily invested into an equal opportunities policy in the past year, you would like to find out if your investment is starting to pay off. In other words, if there are any differences in satisfaction between socio-demographic minority and majority groups. As a result, in order to be able to study this, you have to identify your minority groups. Consequently you have to ask your respondents/employees about some potentially sensitive topics such as sexual orientation, religious beliefs, … In other situations, subjects such as political preferences, income, various attitudes and behaviours, etc. are also considered to be sensitive issues.

Added « Date To Be Mailed » field to Survey API

API closeup

We have updated our API and of course all the changes are non-breaking ;-) . Beside the usual performance improvements, one of the changes worth mentioning here is the addition of the new « DateToBeMailed » field. This allows you to add multiple panelists to a survey but have them invited at different times.

This can be useful for several different scenarios:

How to estimate your population and survey sample size?

panelsize

Let us assume that you are a Market Research Manager at a furniture company and you are planning to launch a new furniture line at the end of 2013. However, before you launch the new line you wish to conduct an online survey on whether your line ‘Fall – 2013’ is more or less likely to be a hit or miss on the European Union (EU) market.

So far, so good. Yet, the following question will almost instantly arise: « What is the population that I would like to survey? ». Or, who do you need to survey to gain valuable insights on the success of your new furniture line? In this case the answer is rather straightforward. Assuming that you are launching the new line on the European market, that minors do not buy furniture and that your furniture is reasonably priced, your population consists of all adults in the EU.

CheckMarket is the first survey tool to introduce 2-step verification

2-step verification

2-step verification drastically reduces the chances of someone breaking into a user’s account. Why? Because criminals would have to not only get the user’s password and username, they’d have to get a hold of their phone as well.

 

Companies like Google, Dropbox and Paypal have all recently started allowing users to add an extra layer of protection to their accounts by having them authenticate in two steps. In addition to a username and password, users enter a code sent via SMS or a mobile app. This is based on a white paper of the Internet Engineering Task Force (IETF) TOTP: Time-Based One-Time Password.

7 tips om je event te evalueren

Je event zit erop en jij vond het geslaagd. Prima, maar vonden de aanwezigen dat ook? Met een doelgerichte enquête kan je het event evalueren.

Zo krijg je direct een zicht op de tevredenheid en identificeer je verbeterpunten. Waar moet je op letten?

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