CASE 5: Total – Campaign evaluation
Total regularly organizes promotional actions in its Belgian gas stations. They were looking for a tool to let customers and gas station owners evaluate promotional actions.
Why did Total choose for CheckMarket?
- User-friendly survey tool
- Unnecessary to install software, the tool is accessible via the internet
- Creating multilingual surveys is a standard feature
- To-the-point advice and free support
- Total created surveys in two languages.
- There is always one survey for customers and one for gas station owners.
- Each survey has a design in line with the campaign in question.
- To stimulate response, customers can win an incentive.
- It only takes a few days to collect the feedback of thousands of customers.
- Response clouds make it easy to analyse open responses and give an indication of the response tendencies for open questions.
- The winners of the incentives can easily be identified based on the questions.
- The reports are always available in Dutch and French.