CASE 5: Total – Campaign evaluation


The challenge

Total regularly organizes promotional actions in its Belgian gas stations. They were looking for a tool to let customers and gas station owners evaluate promotional actions.

Why did Total choose for CheckMarket?

  1. User-friendly survey tool
  2. Unnecessary to install software, the tool is accessible via the internet
  3. Creating multilingual surveys is a standard feature
  4. To-the-point advice and free support

The solution

  • Total created surveys in two languages.
  • There is always one survey for customers and one for gas station owners.
  • Each survey has a design in line with the campaign in question.
  • To stimulate response, customers can win an incentive.


“CheckMarket is a perfect tool to perform market research in a quick and accessible manner. The tool is constantly improving and the helpdesk is very supportive and reactive. A recommendation!”

Xavier Moreau
Promotion Manager

About Total

Total is world player in the field of oil and gas. The group is active in over 130 countries among which Belgium. The Total-network, present along all high ways, counts more than 500 sales points. The Total gas stations in Belgium not only offer fuel but also an ample selection of services such as car-wash, shops, restaurants and wireless internet access.

The result

  • It only takes a few days to collect the feedback of thousands of customers.
  • Response clouds make it easy to analyse open responses and give an indication of the response tendencies for open questions.
  • The winners of the incentives can easily be identified based on the questions.
  • The reports are always available in Dutch and French.


Used CheckMarket products and services