Introducing the CheckMarket Scripting Language (CSL)

What is it?

We are introducing a powerful scripting language to enhance your surveys and reports called the CheckMarket Scripting Language or CSL for short.

At its most basic level, it is easy to use. You can use it to place variables in your surveys and reports by selecting them from a drop-down.

At its most advanced, our scripting language gives you tremendous freedom to use complex logic to make calculations, show or hide certain blocks of texts or images and much more. So put on your computational thinking cap and let’s dig in…

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How to Discover Hidden Gems in Your Data Using Factor & Cluster Analysis

You know that feeling when you already looked at your data from all angles? You separated it based on gender, age, socioeconomic status and even location, but you still think there is more to discover? Factor and cluster analysis help you discover patterns in your dataset that go beyond simply splitting it up according to demographics, and in this blogpost we will explain how to best use both of them.

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6 Ways to Make Employees Fill in Your Surveys

Employee surveys are key tools for any business. They can measure the mood in a company, allow employees to give input and see how an employer is doing on certain issues.

To make employee surveys work, however, you need a sufficient amount of employees filling them in. Having high degrees of non-response can cause your survey to be less reliable and can cause biases to arise.

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How Startups like Airbnb Measure Customer Satisfaction

“The ability to learn faster from customers is the essential competitive advantage that startups must possess”, wrote Eric Ries in his book The Lean Startup, the unofficial bible of the startup movement. Measuring customer feedback is extremely important to startups, and in this blogpost we will show you how three of them (TransferWise, Uber and Airbnb) do it.

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Survey Contacts Simplified!

Surveys have changed a lot in the last fifteen years. For instance, customer satisfaction has gone from a long once-a-year survey to short continuous longitudinal surveys spread across the customer journey. CheckMarket has evolved too, introducing new features and best practices along the way.

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5 Easy Ways to Fight Online Survey Fatigue

More and more companies ask their customers for feedback nowadays. We at CheckMarket think that the increase of customer-centricity is great, but unfortunately there’s not only good news attached to it. People are getting a bit tired of filling in surveys, because they simply receive lots and lots of invitations on a regular basis. Survey fatigue is coming to the surface. Since getting valuable feedback is essential, how do you make people open your invitations? These 5 tips will help you get your feedback requests clicked on more easily.

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Why buying NPS benchmarks is a bad idea

How does our Net Promoter Score compare to the scores of our competitors? It seems like a natural question. Why shouldn’t we benchmark our NPS against others? Because it’s not about the number! 

It’s about using an NPS system to improve your own internal processes and become a more customer centric organization.

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CheckMarket Zapier integration

Connect your surveys to 500+ Apps with our Zapier integration!

We, developers, like automating tasks. Since we created our webhooks, you have new options to simplify the daily life of your colleagues. But we know building and managing custom-built applications can be time-consuming and low on the priority list. That’s why we integrated our platform into Zapier.

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In app surveys, finally learn who your users are

App builders often do not know a lot about their users. They have all kinds of behavioral data, such as how often the app is opened, how long the user spends, …

But they don’t have demographics (age, gender, …) and very little feedback about the user’s experiences or grievances. It is possible to conduct a survey in app, without sending their user away to the browser.

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Our survey security policy

As a survey software provider it’s our job to keep our clients’ data safe. So far, we have earned the trust of 10,000+ users around the world, however, that doesn’t mean we can rest on our laurels. Our developers are working hard on new ways to keep your data locked all the time. Here’s a run down of our survey security policy.

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The art and science of writing survey questions – do’s and dont’s

Probably the hardest part of surveying is coming up with the right questions and finding the right words to do so. What you ask is a matter of understanding the psychology of your target audience. Wording your questions is a different matter. It requires talent, skills and practice (and lots of it). So let’s share the knowledge and give you some tips and best practices to help you write better survey questions which in turn will improve survey response rates significantly. 

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Internal customer satisfaction: how to use surveys to measure and improve internal processes

Regarding your employees, distributors, vendors or departments as internal customers adds a whole new perspective to business management. Improving internal customer satisfaction will eventually result in a more efficient production process, better service and ultimately lead to more satisfied external customers. Measuring internal customer satisfaction can be done in a couple of ways but surveys prove to be the most effective.
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Customer satisfaction questionnaire: 4 commandments

A customer satisfaction questionnaire is a double-edged sword. Companies need customer feedback in order to make better products and guarantee better service. But they also don’t want to annoy loyal customers with yet another survey. The gist of it is this: if you’re going to do it – and you should! – do it right …

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Receive survey notifications directly in Slack

Slack is a great tool that helps teams communicate more efficiently, keeping all members in the loop at all times without wasting valuable time. Here at CheckMarket we’re avid fans of the software and so are thousands of professionals around the world. That’s why we’re very proud to announce our Slack survey integration. From now on, teams can receive survey notifications directly in their Slack account.

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Customer survey design and the impact on brand equity

A great customer survey acts as a conversation starter between a brand and its (potential) customers. Its main goal is to deliver great customer insights but just like more traditional corporate communication channels it also serves brand equity. Furthermore, a branded survey drives response rates and makes for more reliable results. This article will explore in detail some essential customer survey design aspects to leverage your survey.

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Use a customer survey to increase customer loyalty

How good is your company at helping customers solve their problems quickly and easily? That’s, essentially, the question a customer service survey is set to answer. So how do you go about setting up a customer service questionnaire? What are the best practices? Which questions do you need to ask? And, more importantly, how to follow up on the incoming data? The key is to come up with a system that allows you to easily monitor and implement customer feedback into your services. Time to increase customer loyalty. We’ll tell you how to achieve this …
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Measuring customer satisfaction? Ask the right questions!

If you want to gain an insight into your customer satisfaction level, a survey is what your need. But which questions do you absolutely need to ask in order to effectively measure such a vague concept as customer satisfaction? There are roughly 4 categories of questions that will help you effectively measure customer satisfaction: customer loyalty, overall satisfaction, perceived attribution of quality and intentions to repurchase. Let’s have a closer look at these customer satisfaction survey questions.

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Sending out a better survey email invitation? 5 best practices to increase response rate  

One of the biggest benefits of sending out a survey email invitation is scope – you’re just one click away from gaining an insight into your entire customer base! This presupposes, however, that your respondents actually read and click your email. And there’s the rub … The average response rate for surveys sent via email is around 10-15 percent. Boosting that number should be any market researcher’s goal. And here’s how …
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