In the very early stages of developing a product or concept, you pay attention to the price positioning. By studying your price options you get a clear view on how to launch your product on the market.
Acquiring new customers often takes considerable time, money and energy. Yet expanding or renewing your customer base is key for your business’ long-term health. A well prepared prospect analysis will guide you.
By doing product research you can completely evaluate a future or an existing product. For a product that is still under development you can gather new ideas, for an existing product you get to the point feedback.