Marketing & Brand Research

What do consumers think about your brand? Are your adverts hitting the mark? CheckMarket’s pre-built surveys make your marketing & brand research a breeze.

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Target Group Definition

Defining your target audience is a crucial element in your marketing approach. If you want your products and services to optimally respond to your customer demands, divide the market into clearly identifiable segments and choose those you want to focus on.

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Brand Reputation

A brand reputation survey determines the strength of the reputation of your company, your products, services or brands. There are two typical measures: spontaneous and aided awareness, and these can be conducted by customers, suppliers, internal employees or the public in general.

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Website Evaluation

Is your website easy to use? Does it convey your value proposition in accessible, compelling ways? Website research gives you an insight into the strengths and weaknesses of your site, in terms of content, design and usability.

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Communication Research

Is your message chiming with your audience? Would they respond better to a different tone or angle? Communication research examines the effect of messages and media that you plan to use.

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Pre or Post Campaign Testing

Before releasing a campaign, test it first with a sample group. And of course you’ll also want to know (and measure) the impact that a given marketing campaign had, so follow up with a post-test.

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Competitor Analysis

Where do you stand against your competitors? Ask your audience to weigh your own company or product against the competition. See who wins on price, service, quality, convenience, location, and more.

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  • CheckMarket is a solid survey platform and the team has provided us with recommendations to help us structure our surveys to gain insightful information and better understand our customers.

    Kevin Schatz, Cigna
  • I am very satisfied with the site and the survey creation. The support (via phone, e-mail, Asana etc) is also very effective. In most cases I get quick reactions and professional support.

    Zita Varszegi, Heineken
  • It’s always a pleasure to work with CheckMarket. The flexibility and service of the people, the competitive price/quality ratio and the high quality of the automated direct reporting tool are all reasons why we love working with CheckMarket.

    Pieter-Jan Gheysen, Nestlé Belgilux