How to turn NPS detractors into promoters

Ever wondered why people are more likely to give a bad review instead of a positive one? Are we, human beings, really that bitter or is there another reason? Well, I’m glad I can say we can’t help it. But, to understand where it comes from, we have to go back in time, way back.
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Corona Crisis – CheckMarket Business Continuity

Dear CheckMarket client,

We are truly living in unique times. The coronavirus pandemic is impacting everyone from our families, to our businesses, to our first responders who are bravely on the front lines. As the situation continues to affect our world, we want to reach out and update you on how we’re supporting our employees and our clients.

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Why we don’t need a European Net Promoter Score

Back in 2012, I wrote a popular article on the need for a European variant of Net Promoter Score which got a lot of traction, meaning it hit a nerve. It is the top search result on the topic and people ask me about it at conferences and on LinkedIn all the time. Now 9 years later, it is time to revisit the subject. We have conducted literally thousands of Net Promoter ScoreSM projects since then and have learned a lot…
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New: Key Driver Analysis

We are introducing key driver analysis (KDA) to our survey reports. Great insights without specialty statistical software. A key driver analysis examines the relationships between potential drivers and behavior such as the likelihood of a positive recommendation (NPS).
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Save time with auto-tagging

Auto-tagging is a process of applying tags to open answers based on keywords, in near real-time. We all know that open answers hold gems that lead to insight. Manual tagging can be slow, especially for large volumes. Auto-tagging can do the heavy lifting for you, so that you can spend time turning those insights into action!
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New: Question Display Logic

You can use display logic to create surveys that are customized to each respondent.

This was already possible at the page level and now you can go much further. When a specific question, sub-question or answer choice pertains only to certain respondents, you can hide it conditionally, based on previous answers or metadata. Through this low level display logic, you can create surveys that dynamically adapt to your respondents’ answers and custom fields.

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Introducing the CheckMarket Scripting Language (CSL)

What is it?

We are introducing a powerful scripting language to enhance your surveys and reports called the CheckMarket Scripting Language or CSL for short.

At its most basic level, it is easy to use. You can use it to place variables in your surveys and reports by selecting them from a drop-down.

At its most advanced, our scripting language gives you tremendous freedom to use complex logic to make calculations, show or hide certain blocks of texts or images and much more. So put on your computational thinking cap and let’s dig in…

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