Net Promoter Score calculator

NPS® or Net Promoter ScoreSM,  is a customer loyalty metric used by many companies. It is easy to measure, because it only asks one question:

"How likely are you to recommend company/brand/product X to a friend/colleague/relative?"

The answer to this question is placed on a 11-point rating scale, ranging from 0 (not at all likely) to 10 (extremely likely). If you want to read more about the use, pitfalls and application of the NPS, see our article What is the Net Promoter Score?.

Net Promoter Score Calculation - CheckMarket

The Net Promoter Score is calculated as the difference between the percentage of Promoters and Detractors. The NPS is not expressed as a percentage but as an absolute number lying between -100 and +100.

Calculate your Net Promoter Score

Number of Detractors:respondents giving a 0 to 6 score
Number of Passives:respondents giving a 7 or 8 score.
Number of Promoters:respondents giving a 9 or 10 score.
Net Promoter Score:0The score ranges from -100 to 100 whereas a positive score (>0) is generally considered as good.

Build your own NPS survey


Net Promoter and NPS are registered service marks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld

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