Adfo Groep uses CheckMarket mainly for these three purposes:
Data to strengthen content
Great and trustworthy content requires interesting data. One of Adfo Groep’s brands, AG Connect, often collects their own data using CheckMarket.
An example is the article “Organisaties worden volwassener in hun cloudgebruik” (in Dutch).
Reader and visitor research
Feedback is vital in order to satisfy readers and visitors, especially if you want to keep them satisfied. This is another way Adfo Groep uses CheckMarket. They distribute various surveys on their web pages using iframes or they send them out by email. This way customers can easily provide feedback at all times.
Adfo Groep organizes numerous events, such as the Dutch Marketing Awards or the Marketing Congress. To guarantee the quality of these events they send out evaluation surveys. After the event, participants receive an email invitation with a personal link to the survey. This way feedback can be given immediately, so Adfo Groep can quickly identify improving points for upcoming events.