Adfo Groep – Versatile Survey Tool for Various Surveys

logo adfo groep

Adfo Groep was looking for a practical and versatile survey tool for various surveys. They needed a tool that could be used by different departments. CheckMarket offers this versatility and possibilities, so Adfo Groep thought it was a perfect match!

What does Adfo Groep use CheckMarket for?

Adfo Groep uses CheckMarket mainly for these three purposes:

Data to strengthen content

Great and trustworthy content requires interesting data. One of Adfo Groep’s brands, AG Connect, often collects their own data using CheckMarket.

An example is the article “Organisaties worden volwassener in hun cloudgebruik” (in Dutch).

Reader and visitor research

Feedback is vital in order to satisfy readers and visitors, especially if you want to keep them satisfied. This is another way Adfo Groep uses CheckMarket. They distribute various surveys on their web pages using iframes or they send them out by email. This way customers can easily provide feedback at all times.

Event evaluation

Adfo Groep organizes numerous events, such as the Dutch Marketing Awards or the Marketing Congress. To guarantee the quality of these events they send out evaluation surveys. After the event, participants receive an email invitation with a personal link to the survey. This way feedback can be given immediately, so Adfo Groep can quickly identify improving points for upcoming events.

About Adfo Groep

Adfo Groep is market leader in marketing and communication publications in the Netherlands. They help professionals to develop and companies to increase their business. The cross-media platform includes several leading brands and has the largest qualitative reach among marcom professionals in the Netherlands.

“CheckMarket is a survey tool with lots of options and helpful support. We use CheckMarket for various surveys, from very simple to longer and more complicated. The tool is very easy to use and results are easy to analyse. CheckMarket enables us to do more research in less time.”

Alucia Kanne, AG Connect