Extensive panel management allows you to manage your own panelists from within your CheckMarket account. Create panels by importing your contacts. Organize them into folders and panels and use advanced sampling techniques to add them to your surveys. Bounces and opt-outs are handled automatically. You can even track panelists across multiple surveys.
Each panelist has the following fields: E-mail address, last name, first name, language, sex, birth date(year), street, house number, apt./suite, city, postal code, province, country, phone number and 20 optional fields. You can use these optional fields to hold important data that you can filter on when forming survey panels or when downloading/analysing the results.
Import an unlimited number of e-mail addresses and validate them instantly upon import. E-mail addresses that are invalid, and e-mail addresses that appear more than once are removed automatically. At the end of the import process a downloadable report is generated of these errors so that you can update your own contact lists.
If you choose for e-mail distribution, a survey has a panel that contains the contacts in the survey. You can add or remove panelists, review individual responses, check for bounced e-mail addresses, review survey histories of the panelists, etc…
When you add your panelists to a survey, you can sample based on socio-demographic characteristics.
For instance, you may wish to add 500 men and 500 women. You can even go further and add age-group or other characteristics from your own data such as client-segment.
To insure that you are not overloading panelists, you can also exclude panelists who were already invited for another project recently.
Personalised e-mail invitations
One of the key factors that determines response rate is the quality of the e-mail invitation. Using our rich-text-editor, you control every aspect of the content and formatting. Individually generated e-mail invitations are automatically distributed by our e-mail servers to each panelist when the survey launched. Via the CheckMarket mail-merge function, you can place variables in the e-mail which will be replaced with their corresponding values, such as ‘Dear $name$.’
What’s more, each invitation contains a unique single-use URL. This means that the respondent can only fill-out the survey once. If the respondent cannot complete the survey at once, they can follow the link again and they will be returned to the page they stopped. This is not accomplished using a cookie, the checks occur on our servers making the system tamper proof and helps protect the validity of your data. This identification code also allows you to track panelists over multiple surveys.
Our single-use invitations which contain encrypted keys make it unnecessary to have the respondent first fill in a user name and password to gain access to the survey. This increases the ease of use for the respondents and thus raises the response rate.
Automatic bounce & opt-out reporting
After your survey is launched and your e-mail invitations have been sent by our e-mail engine, some of the e-mails may bounce. A bounce, or bounce-back, is an e-mail that is returned to you because it cannot be delivered to the addressee for some reason. When an e-mail can not be delivered it ‘bounces’ back to sender (hence the term ‘bounce’). These bounced mails are automatically registered in your panel. The status of these panelists changes to ‘bounced’. You can try to fix the e-mail addresses or download them to update your own records.
This setting allows you to control if and when the CheckMarket E-mail engine automatically sends reminders to your panelists. CheckMarket offers two different reminders. One is for panelists who have not responded to the survey. The other is for panelists who started to fill out the survey but stopped before finishing. This setting can still be changed while the survey is ‘Live’.
You can view the survey participation history of each panelist. In a single glance you see when and in which surveys a person has already participated. By clicking on the report link you can review and compare the panelist’s responses from multiple surveys.