Net Promoter Score

The Net Promoter ScoreSM (NPS®) is a simple but powerful tool that enables you to measure overall customer satisfaction with one single question. Close the feedback loop by setting up automated notifications based on how respondents answer your NPS question.

Try it yourself

Real-time insights lead to action across the entire organisation

Measure your Net Promoter Score, increase customer loyalty and turn your customers into promoters.

embed survey question in email
  • Complete NPS package

    Use our template and pre-built report to start collecting feedback in no time. Customizable to meet your company’s unique needs.

  • Create a feedback loop

    Close the feedback loop by setting up automated notifications based on how respondents answer your NPS question. Send out follow-up surveys to unsatisfied customers.

  • Real-time calculation

    Our system automatically calculates your Net Promoter Score in real-time! Check and share your results online and create different share links, depending on what you want viewers to see all based on your own operational data, hierarchy and organization.

Awesome reporting

Empower managers in your organisation to monitor customer loyalty with real-time insights that show them exactly where to focus their efforts to increase customer satisfaction. Get feedback from every customer at every touchpoint from the customer journey.

  • Filter by hierarchy
  • Benchmarks
  • Text analysis
  • Key Driver analysis
  • Minimum respondents when filtering

Notification system

Identify important response patterns and receive automatic, real-time push notifications that help you act. Set conditions based on how respondents answer your NPS question and follow-up on dissatisfied customers

  • React fast
  • Win back at-risk customers
  • Automated a coordinated follow-up

Experts to assist you

Build a world-class customer experience program with our help. Our solution architects can set up a workflow, using best-practice and make sure you succeed. We’ll tailor our services to your unique needs.

  • Best practice
  • Actionable
  • Independent third party


You can add a benchmark to a chart to show a global score. For instance, show the combined NPS score for all stores next to the breakout of the individual store scores, or show the NPS score from last month vs this month.

  • Dynamic
  • Fixed
  • Own filters
  • Column
  • Line
  • Arrow

Filter Bar in reports

Our filter bar lets viewers of reports, quickly and easily filter based on preset criteria. As they click, the data adjusts in real time!

You choose the filters

You have total control over what criteria viewers can filter. You can select both questions and meta data. You can order them the way you want and choose which label is used on the filter bar.

Multiple filters at the same time

Viewers can set multiple filters at the same time. Choose a region and then a department. Both filters will be applied.

Filters respect the filters

For instance, a viewer can select a department and then the next filter for managers will only show managers that are in that department including the number of respondents.

Go advanced

If they need to dive even deeper, you can give viewers the option of using our advanced filtering which lets them filter based on complex criteria.

survey integrations

Automation & integrations

CheckMarket’s API

Automate your research and save time and money using our survey API. It’s not just about sending your operational data to CheckMarket. It is about the full circle. Getting data and insights back into your systems is crucial, so you can get feedback a lot faster and measure continuously. (Read more)


CheckMarket loves simplifying! Our software integrates with your favorite tools, so you can automate your daily tasks. Our survey integrations allow you to share data between our survey platform and Salesforce, Zendesk, Slack, Zapier, Microsoft and social media. (Read more)


Webhooks allow you to build or set up integrations which subscribe to certain survey events. Webhooks can be used to synchronize internal data, invalidate caches or even adapt your application flow. You’re only limited by your imagination. (Read more)


This is one of the most awesome features of the report builder. It lets you take a score, like e.g. NPS, and ‘break it out‘ based on another question or custom field. For example, compare the NPS scores for different store locations or employee types. When you add a new store location to the survey, it will automatically be added to the breakout in your report!


You can combine and merge answer choices, presenting them as one in a report element. To do so, simply give the answer options you want to group together, the exact same label. This will combine the results of those answer options and show them together under one unified label. This does not alter the underlying data or survey question.

Share based on hierarchy

After you are done building an insightful report, share it with others. Create different share links, each with different filters, depending on what you want viewers to see all based on your own operational data, hierarchy and organization.

That means if you want to have a report for each department or each region of your organization, you do not need to create 10 different reports. Instead, you build one report and then create 10 shares with each share filtered to only show the data for a region or department.

When you later decide to make a small change to the report, you only have to do it once and everyone will see the change.

Text analysis

Use tags to quickly group responses into categories. Apply sentiment (negative, neutral or positive) to identify the underlying feeling.

Beautiful and clear charts show you how the categories stack up. Since open text analysis integrated in our standard reports, you can, for example, click on a category or sentiment to filter and see what impact it has on your satisfaction score. Tagging even works across multiple languages!

Activate automatic tagging of survey responses as they come in! This is not a separate product, it is built into CheckMarket and included in our different plans at no extra cost!

Track sentiment from answers given to open-ended questions on a timeline to spot trends faster! Use Net Sentiment Score (NSS) which is simply the percent of positive sentiments minus the percent of negative sentiments.

Dynamic text

CheckMarket offers a powerful scripting language to enhance your reports.

At its most advanced, our scripting language gives you tremendous freedom to use complex logic to make calculations, show or hide certain blocks of texts or images and much more. For instance if the employee NPS from a department is less than the benchmark of the whole organization, show a message with action points, automatically.

“I highly appreciate all the professional help we get from the checkmarket support team & the online support pages. When speaking to the team, there is not only always timely & client friendly feedback, but also always straight to the point = excellent understanding of my issue & solution approach. The team usually directly offers one or multiple solutions to the problem raised (e.g. complex configuration), plus an explanation of what happened or why my config didn’t work as expected, so it allows me to build my knowledge over time and get the best use out of the tool. Honestly one of the best tool & client services I’ve ever experienced on the large landscape of online tools I continuously use.”

Melanie Loudhaief, Prodigious

Net Promoter and NPS are registered service marks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld