Customer Effort Score Survey

Customer Effort Score (CES) is a powerful metric to measure customer service satisfaction with one single question. The underlying thought is that service organisations create loyal customers by reducing customer effort.

Create your own CES survey

Our online survey tool lets you create a Customer Effort Score survey with a few clicks. You can follow your score and the results breakdown in real-time. Please note that the Customer Effort Score can be perfectly combined with a Net Promoter Score (NPS) question and/or CSAT questions. For more info check our article “CSAT, CES and NPS compared“.


Create your own CES survey

Customer Effort Score
  • Use a free template

    The CES question is available in our free survey templates and includes the question embedded in the email invitation. This will increase your response rate!

  • Get results to act on

    Our system automatically calculates your CES results and the breakdown of the respondent types in real-time!

  • Improve your CES

    We have an automated workflow which includes follow-up surveys you can use in your organization to improve your CES.

Try our sample Customer Effort Score Survey


Track your improvements

View your Customer Effort Score in real-time while you collect data.

Share your Customer Effort Score

You can see the results of the Customer Effort Score in real-time.

CheckMarket’s one-click filtering drill-down feature allows you to dig deeper into your data, including your own meta-data.

Generate native reports with the Customer Effort Score results in Excel, PowerPoint, Word, PDF, SPSS (fully-labeled) and CSV.

Net Promoter Score surveys: Generate reports with charts in Excel, PowerPoint, Word, PDF, SPSS, CSV

customer effort score - dashboard

Tips and tricks for Customer Effort Score

CES is only a starting point. After the analysis, the real work can begin: improving your organization and taking actions to improve your CES.

  • Get notifications for higher scores in real time.
  • Translate feedback into actions to correct common complaints.
  • Get everyone in your organization involved to improve your score.
  • Measure, follow up and report continuously.