Market Research

Most Client-Oriented Company 2010

For the third time in a row KBC Bank and Insurance is working with CheckMarket to award the prize for the most customer-oriented SME. In this prestigious project CheckMarket proves to be a strong online survey tool as well as a reliable partner for full service projects.

For KBC Bank and Insurance a well-defined customer policy is high on its list of priorities. KBC hands out its biennial prestigious award for the most customer-oriented SME in Flanders. This thematic award is part of the SME Laureate, a highly valued initiative in which every two years UNIZO, (the Union for Self-Employed persons), KBC Bank and Insurance, Electrabel and Base reward outstanding entrepreneurship.

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Market Research in the age of social media

There’s no getting away from social media on the media landscape these days. A question that often comes up is when and how can social media be used in the framework of an online survey. Sites such as Twitter, Facebook and LinkedIn are particularly effective when used to link respondents to a survey.

Depending on your objectives when compiling your research project you choose one or more target groups. Facebook fans or Twitter followers are possible populations. Social networks have huge potential. Below you will find some key figures for the big three

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How to choose a good survey software provider

The world is full of well-intentioned people who believe that anyone with a facile pen and common sense can draw up a survey. Though this may often be the case, very thorough preparation is needed in order to draw up a good survey.

The utility and reliability of the results is highly dependent upon the tool used.

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Burn the Brand?

CheckMarket was proud to be partner sponsor of  Marketing Foundation’s International Marketing Conference in Ghent, Belgium.

During the conference CheckMarket conducted a survey of ‘brand metrics‘. Respondents were attendees of the marketing conference and represent marketing professionals of Belgium and the Netherlands.

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