Market Research

Likert Scales vs. Slider Scales in commercial market research

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The Likert Scale – in its various formats – is widely used, for instance in psychology, social sciences but also in commercial market research. Respondents may be asked about their attitudes, perceptions or evaluations of organisations, services or brands. The use of Likert Scales, however, has come under scrutiny. It is argued that the traditional 5-point rating scales are boring, repetitive and overly long. The proposed alternative is the Slider Scale. The question then is this: are Slider Scales really better than Likert Scales?

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Manage the follow-up of dissatisfied respondents

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In this day and age of social media, where unhappy customers tell the world about their bad customer experience with a click, it is imperative to quickly and efficiently handle complaints and negative responses from surveys.

When we introduced real-time alerts in 2011, we had no idea how popular it would become. Now, a lot of best practice has surfaced and one of these is how to manage, track and report the follow-up of alerts.

Let’s take a look at a structured follow-up method, using CheckMarket’s platform itself.

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3 market research trends from The Hague

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Early February the Marketing & Information Event (MIE) 2012 took place in The Hague.

During these two days, inspiring speakers and workshops gave an overview of the latest trends and developments in the field of market research.

The 2300 visitors had more than 90 workshops to choose from. CheckMarket was there too. For those of you who did not attend the event itself, we would like to share what we have learned. We selected three trends.

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Automated alerts: Listen – Act – Win

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Surveys can seem like rather one-way communication to respondents. They give their time and effort to complete a survey and too often don’t receive any feedback about their answers.

Automated alerts give you the opportunity to break that perception and quickly interact with your respondents. Alerts, used correctly, can win back at-risk customers. They allow you to communicate with dissatisfied customers to learn and repair damaged relationships through coordinated follow-up.

For example, you can identify disappointed customers automatically based on an NPS® or general satisfaction question and push an email alert to their account manager for immediate follow-up.

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Mobile research, the future?

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The technological evolution marches on and opens up attractive new possibilities. Mobile research is undoubtedly one of them. The explosive growth of smartphones and tablet PCs like the iPad ensures that almost everyone is online all the time these days. Moreover these mobile devices will become cheaper, faster, more reliable and more ubiquitous. It is time to act and take advantage of the new opportunities mobile research provides.

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Most Client-Oriented Company 2010

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For the third time in a row KBC Bank and Insurance is working with CheckMarket to award the prize for the most customer-oriented SME. In this prestigious project CheckMarket proves to be a strong online survey tool as well as a reliable partner for full service projects.

For KBC Bank and Insurance a well-defined customer policy is high on its list of priorities. KBC hands out its biennial prestigious award for the most customer-oriented SME in Flanders. This thematic award is part of the SME Laureate, a highly valued initiative in which every two years UNIZO, (the Union for Self-Employed persons), KBC Bank and Insurance, Electrabel and Base reward outstanding entrepreneurship.

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Market Research in the age of social media

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There’s no getting away from social media on the media landscape these days. A question that often comes up is when and how can social media be used in the framework of an online survey. Sites such as Twitter, Facebook and LinkedIn are particularly effective when used to link respondents to a survey.

Depending on your objectives when compiling your research project you choose one or more target groups. Facebook fans or Twitter followers are possible populations. Social networks have huge potential. Below you will find some key figures for the big three

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