Survey best practices

5 Easy Ways to Fight Online Survey Fatigue

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More and more companies ask their customers for feedback nowadays. We at CheckMarket think that the increase of customer-centricity is great, but unfortunately there’s not only good news attached to it. People are getting a bit tired of filling in surveys, because they simply receive lots and lots of invitations on a regular basis. Survey fatigue is coming to the surface. Since getting valuable feedback is essential, how do you make people open your invitations? These 5 tips will help you get your feedback requests clicked on more easily.

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Survey Checklist – Create the perfect survey

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Conducting a survey is one thing, but conducting a survey that generates valuable insights is another. Question types, distribution, testing, … There’s a lot to keep in mind. Luckily for you, we created a useful checklist that will guide you every step of the way. Now it’s up to you. Follow these steps, tick them off when they are finished and conduct your perfect survey!

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In app surveys, finally learn who your users are

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App builders often do not know a lot about their users. They have all kinds of behavioral data, such as how often the app is opened, how long the user spends, …

But they don’t have demographics (age, gender, …) and very little feedback about the user’s experiences or grievances. It is possible to conduct a survey in app, without sending their user away to the browser.

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The art and science of writing survey questions – do’s and don’ts

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Probably the hardest part of surveying is coming up with the right questions and finding the right words to do so. What you ask is a matter of understanding the psychology of your target audience. Wording your questions is a different matter. It requires talent, skills and practice (and lots of it). So let’s share the knowledge and give you some tips and best practices to help you write better survey questions which in turn will improve survey response rates significantly. 

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Customer survey design and the impact on brand equity

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A great customer survey acts as a conversation starter between a brand and its (potential) customers. Its main goal is to deliver great customer insights but just like more traditional corporate communication channels it also serves brand equity. Furthermore, a branded survey drives response rates and makes for more reliable results. This article will explore in detail some essential customer survey design aspects to leverage your survey.

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Use a customer survey to increase customer loyalty

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How good is your company at helping customers solve their problems quickly and easily? That’s, essentially, the question a customer service survey is set to answer. So how do you go about setting up a customer service questionnaire? What are the best practices? Which questions do you need to ask? And, more importantly, how to follow up on the incoming data? The key is to come up with a system that allows you to easily monitor and implement customer feedback into your services. Time to increase customer loyalty. We’ll tell you how to achieve this …

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Sending out a better survey email invitation? 5 best practices to increase response rate  

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One of the biggest benefits of sending out a survey email invitation is scope – you’re just one click away from gaining an insight into your entire customer base! This presupposes, however, that your respondents actually read and click your email. And there’s the rub … The average response rate for surveys sent via email is around 10-15 percent. Boosting that number should be any market researcher’s goal. And here’s how …

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Paper surveys are here to stay: 14 tips to efficiently set up your paper survey project

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In today’s world of market research, where online and mobile take the limelight, paper surveys still play an important role. Paper questionnaires are a great way to reach potential respondents when you don’t have an email address or telephone number. “What – no email address? Everybody has an email address nowadays.” True, but you may not know it. Not every business collects them or you may need to target people by location. Below you will find 14 tips and best practices to efficiently set up your paper survey project.

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