Survey analysis

How to Discover Hidden Gems in Your Data Using Factor & Cluster Analysis

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You know that feeling when you already looked at your data from all angles? You separated it based on gender, age, socioeconomic status and even location, but you still think there is more to discover? Factor and cluster analysis help you discover patterns in your dataset that go beyond simply splitting it up according to demographics, and in this blogpost we will explain how to best use both of them.

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Pitfalls of “don’t know/no opinion” answer options in surveys

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In this new blog article we dig deeper into the use of the “don’t know” and “no opinion” (“DK/NO”) answer options in closed questions. After all, there is some debate in the scientific literature on whether to include or omit them. After extensively discussing the pros and cons of adding/omitting these answer options, we will provide you with some recommendations on how to deal with these answer options.

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Net Promoter Score (NPS) – Everything you need to know in 14 slides.

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We often receive questions from our visitors and customers about Net Promoter ScoreSM (NPS®). Our NPS article was already viewed more than 50,000 times. We decided to make it even easier to understand Net Promoter Score (NPS) by making a clear presentation explaining all the basics of NPS in 14 slides. 

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