Tips & tricks

5 Easy Ways to Fight Online Survey Fatigue

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More and more companies ask their customers for feedback nowadays. We at CheckMarket think that the increase of customer-centricity is great, but unfortunately there’s not only good news attached to it. People are getting a bit tired of filling in surveys, because they simply receive lots and lots of invitations on a regular basis. Survey fatigue is coming to the surface. Since getting valuable feedback is essential, how do you make people open your invitations? These 5 tips will help you get your feedback requests clicked on more easily.

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Survey Checklist – Create the perfect survey

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Conducting a survey is one thing, but conducting a survey that generates valuable insights is another. Question types, distribution, testing, … There’s a lot to keep in mind. Luckily for you, we created a useful checklist that will guide you every step of the way. Now it’s up to you. Follow these steps, tick them off when they are finished and conduct your perfect survey!

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In app surveys, finally learn who your users are

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App builders often do not know a lot about their users. They have all kinds of behavioral data, such as how often the app is opened, how long the user spends, …

But they don’t have demographics (age, gender, …) and very little feedback about the user’s experiences or grievances. It is possible to conduct a survey in app, without sending their user away to the browser.

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7 survey mistakes you don’t want to make

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Creating a successful survey isn’t just about asking the right survey questions. Sure, they are important, but they aren’t the only road to actionable insights. What good are your perfectly honed questions if nobody opens your survey? How valid are your results really if you don’t know to which segment your respondents belong? We at CheckMarket have put together a list of the 7 survey mistakes we come across the most. As each one can be fixed so easily you’ll probably wonder at the end why you never thought of them yourself. Read on to find out how easy it is.

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What’s the best time to send a survey?

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As a survey tool, our users often ask us for the best time to send out survey email invitations. Which is the best day? Is there a specific time (morning, afternoon, evening) that is better? Is there a difference between B2B and B2C? Many interesting questions… There were plenty of opinions here around the office, but since we have much data on the subject, and our users send a lot of survey email invitations, we decided to let the data do the talking. As it turns out, Monday is D-Day for B2B businesses. B2C better avoid Thursdays and Sundays.

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4 tips to get everyone involved in your Net Promoter Score Program: Webinar

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As we all know, just measuring Net Promoter ScoreSM is not enough. The true goal of an Net Promoter Score program is to raise customer satisfaction which requires getting everyone in your organization involved. Just because the upper echelons of management decide that NPS is important, doesn’t automatically make it so for everybody.

Today, we give you 4 concrete tips you can apply immediately.

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Net Promoter Score (NPS): Advanced Workflow Webinar

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We all know Net Promoter ScoreSM but how do you get it to the next level? How can you effectively set up a feedback program? To give an in-depth answer on these questions, we hosted a webinar on May 22nd: Net Promoter Score: Advanced Workflow.

Alexander quickly touched on the basics of Net Promoter Score explaining why NPS® is gaining more and more popularity. He shared some insights into the calculation of NPS. These insights showed the best improvement techniques such as: what group (detractors, passives, promoters) should you focus on to improve your NPS score, how can you involve everybody in your organization and how does the power of the customer influence the Net Promoter Score.

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