You’ve read all about the enormous growth of LinkedIn so you’ve decided to use LinkedIn to get more respondents for your survey. You log into your account, post your survey and now you can sit back and relax, waiting for responses to start rolling in, right?
Employee surveys are key tools for any business. They can measure the mood in a company, allow employees to give input and see how an employer is doing on certain issues.
To make employee surveys work, however, you need a sufficient amount of employees filling them in. Having high degrees of non-response can cause your survey to be less reliable and can cause biases to arise.
As a result of the GDPR, more and more CheckMarket users ask us what they should do to be compliant. If you are working with personal data of data subjects in the EU or are located in the EU or have activity in the EU, there are a number of things that you have to take into account. In this blog article we will try to give you a good head start.
More and more companies ask their customers for feedback nowadays. We at CheckMarket think that the increase of customer-centricity is great, but unfortunately there’s not only good news attached to it. People are getting a bit tired of filling in surveys, because they simply receive lots and lots of invitations on a regular basis. Survey fatigue is coming to the surface. Since getting valuable feedback is essential, how do you make people open your invitations? These 5 tips will help you get your feedback requests clicked on more easily.
How does our Net Promoter Score compare to the scores of our competitors? It seems like a natural question. Why shouldn’t we benchmark our NPS against others?
Because it’s not about the number!
It’s about using an NPS system to improve your own internal processes and become a more customer centric organization.
Conducting a survey is one thing, but conducting a survey that generates valuable insights is another. Question types, distribution, testing, … There’s a lot to keep in mind. Luckily for you, we created a useful checklist that will guide you every step of the way. Now it’s up to you. Follow these steps, tick them off when they are finished and conduct your perfect survey!
App builders often do not know a lot about their users. They have all kinds of behavioral data, such as how often the app is opened, how long the user spends, …
But they don’t have demographics (age, gender, …) and very little feedback about the user’s experiences or grievances. It is possible to conduct a survey in app, without sending their user away to the browser.
Creating a successful survey isn’t just about asking the right survey questions. Sure, they are important, but they aren’t the only road to actionable insights. What good are your perfectly honed questions if nobody opens your survey? How valid are your results really if you don’t know to which segment your respondents belong? We at CheckMarket have put together a list of the 7 survey mistakes we come across the most. As each one can be fixed so easily you’ll probably wonder at the end why you never thought of them yourself. Read on to find out how easy it is.
As a survey tool, our users often ask us for the best time to send out survey email invitations. Which is the best day? Is there a specific time (morning, afternoon, evening) that is better? Is there a difference between B2B and B2C? Many interesting questions… There were plenty of opinions here around the office, but since we have much data on the subject, and our users send a lot of survey email invitations, we decided to let the data do the talking. As it turns out, Monday is D-Day for B2B businesses. B2C better avoid Thursdays and Sundays.
As we all know, just measuring Net Promoter ScoreSM is not enough. The true goal of an Net Promoter Score program is to raise customer satisfaction which requires getting everyone in your organization involved. Just because the upper echelons of management decide that NPS is important, doesn’t automatically make it so for everybody.
Today, we give you 4 concrete tips you can apply immediately.
We all know Net Promoter ScoreSM
but how do you get it to the next level? How can you effectively set up a feedback program? To give an in-depth answer on these questions, we hosted a webinar on May 22nd
: Net Promoter Score: Advanced Workflow
Alexander quickly touched on the basics of Net Promoter Score explaining why NPS® is gaining more and more popularity. He shared some insights into the calculation of NPS. These insights showed the best improvement techniques such as: what group (detractors, passives, promoters) should you focus on to improve your NPS score, how can you involve everybody in your organization and how does the power of the customer influence the Net Promoter Score.
Your event is over and you thought it was a success. Great, but do your attendees agree? A targeted survey helps you with your event evaluation.
A survey allows you to get an instant view of the overall satisfaction and identify improvement points. Follow the tips below to make your next event stand out.
According to a study from Greenbook with over 1.5 million participants a whopping 19% of all online surveys are taken on a mobile device. CheckMarket’s data confirms 1 out of 5 respondents needs a mobile-friendly surveys.
We often receive questions from our visitors and customers about Net Promoter ScoreSM (NPS®). Our NPS article was already viewed more than 50,000 times. We decided to make it even easier to understand Net Promoter Score (NPS) by making a clear presentation explaining all the basics of NPS in 14 slides.
An important phase of the research process is the presentation of results. One of the more engaging ways to present research results is through online dashboards. A dashboard provides a summary of the most important results or findings related to a particular subject in a visual way, arranged on a single web page.
Dashboards can be connected to live data that is automatically updated in real-time with results coming from one or more survey projects. So you are able to visualize and share key information, whenever you want and quicker than ever. A dashboard is easy to access via internet or intranet.
Mobile app usage has exploded in the last few years. Just like their website counterparts, app makers need feedback from their users.
While there are great systems for tracking how your app is used, connecting that info to who those users are and finding out what their motivations are, is what surveys do well.
But how? You could reinvent the wheel and write custom code to get the answers or use CheckMarket’s powerful survey tool to generate a survey and then embed the survey in your app. Using the same kind of code you would use to request a review for the app store, ask users to fill in a survey. Since the survey is coming from our servers, you can change the questions without updating your app!
The concept of “gamification” and “market research” has been gaining traction for several years. You can use gaming techniques to improve the quality of feedback from online research.
When you create a survey you want respondents to fill in your entire survey and to answer the questions correctly. Research shows that the more you engage with the respondent and the more respondents enjoy the experience, the better the quantity and quality of feedback.
Suppose you are the Employee Satisfaction Manager at a European multinational and you would like to conduct an employee satisfaction survey. More precisely, as you have heavily invested into an equal opportunities policy in the past year, you would like to find out if your investment is starting to pay off. In other words, if there are any differences in satisfaction between socio-demographic minority and majority groups. As a result, in order to be able to study this, you have to identify your minority groups. Consequently you have to ask your respondents/employees about some potentially sensitive topics such as sexual orientation, religious beliefs, … In other situations, subjects such as political preferences, income, various attitudes and behaviours, etc. are also considered to be sensitive issues.
We have updated our API and of course all the changes are non-breaking ;-). Beside the usual performance improvements, one of the changes worth mentioning here is the addition of the new “DateToBeMailed” field. This allows you to add multiple contacts to a survey but have them invited at different times.
In this day and age of social media, where unhappy customers tell the world about their bad customer experience with a click, it is imperative to quickly and efficiently handle complaints and negative responses from surveys.
When we introduced real-time alerts in 2011, we had no idea how popular it would become. Now, a lot of best practice has surfaced and one of these is how to manage, track and report the follow-up of alerts.
Let’s take a look at a structured follow-up method, using CheckMarket’s platform itself.
Early February the Marketing & Information Event (MIE) 2012 took place in The Hague.
During these two days, inspiring speakers and workshops gave an overview of the latest trends and developments in the field of market research.
The 2300 visitors had more than 90 workshops to choose from. CheckMarket was there too. For those of you who did not attend the event itself, we would like to share what we have learned. We selected three trends.
There’s no getting away from social media on the media landscape these days. A question that often comes up is when and how can social media be used in the framework of an online survey. Sites such as Twitter
are particularly effective when used to link respondents to a survey.
Depending on your objectives when compiling your research project you choose one or more target groups. Facebook fans or Twitter followers are possible populations. Social networks have huge potential. Below you will find some key figures for the big three
Our helpdesk sometimes gets questions from users afraid that their email invitation won’t reach their panel or that it will end up being marked as spam. Of course CheckMarket does all it can to make sure that your invitations and reminders reach your mail every time. But in these days of ever stricter spam filters taking precautions and testing is well advised.
These days, email providers are utilizing increasingly more advanced filtering technology all the time and what is new is how much importance is paid to the content of the mail.
The following tips can help you avoid the jaws of spam filters.
“It’s about the results”. We all know that the survey analysis is often the most time consuming process of the whole project. Follow some of the tips below while creating your survey, and you will save time afterwards. A little preperation ahead of time will save lots of time later.
CheckMarket offers fifteen different types of answers when you draw up your questionnaire. A frequent application in this list is in particular the use of open questions. This gives the respondent full freedom, albeit limited to a certain number of characters, to react to a given question or position.
The world is full of well-intentioned people who believe that anyone with a facile pen and common sense can draw up a survey. Though this may often be the case, very thorough preparation is needed in order to draw up a good survey.
The utility and reliability of the results is highly dependent upon the tool used.
Online surveys are undoubtedly one of the most powerful and cost-effective internet marketing instruments available. It’s just that many of us have become enamoured with their speed and ease-of-use. We don’t always take the time needed for a good preparation. Taking time to design and write a survey that yields valid and clear results is an absolute must.
Eating one’s own dog food
is a meme CheckMarket takes to heart. For example, we recently conducted a survey among our project managers and support staff. We asked them which survey mistakes they encounter the most often during a survey project. The results are broken down into 5 categories of common survey mistakes.
Many of our customers ask us: How can I increase my response rate?
Well, here are a few easy and useful ways to boost this number.