Product updates

Product Update: MaxDiff Analysis Now Available Within CheckMarket

We’re thrilled to announce CheckMarket’s new MaxDiff feature! From today, you’ll see the new MaxDiff question type and reporting functionality within CheckMarket.

With MaxDiff, you can now better understand consumer preferences across various use cases. Whether your objective is to prioritize product features or to get clarity on how different messages resonate with the market, MaxDiff is a precise and proven method for extracting exactly what’s important for your audience.

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New: Key Driver Analysis

We are introducing key driver analysis (KDA) to our survey reports. Great insights without specialty statistical software. A key driver analysis examines the relationships between potential drivers and behavior such as the likelihood of a positive recommendation (NPS).
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Save time with auto-tagging

Auto-tagging is a process of applying tags to open answers based on keywords, in near real-time. We all know that open answers hold gems that lead to insight. Manual tagging can be slow, especially for large volumes. Auto-tagging can do the heavy lifting for you, so that you can spend time turning those insights into action!
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New: Question Display Logic

You can use display logic to create surveys that are customized to each respondent.

This was already possible at the page level and now you can go much further. When a specific question, sub-question or answer choice pertains only to certain respondents, you can hide it conditionally, based on previous answers or metadata. Through this low level display logic, you can create surveys that dynamically adapt to your respondents’ answers and custom fields.

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Introducing the CheckMarket Scripting Language (CSL)

What is it?

We are introducing a powerful scripting language to enhance your surveys and reports called the CheckMarket Scripting Language or CSL for short.

At its most basic level, it is easy to use. You can use it to place variables in your surveys and reports by selecting them from a drop-down.

At its most advanced, our scripting language gives you tremendous freedom to use complex logic to make calculations, show or hide certain blocks of texts or images and much more. So put on your computational thinking cap and let’s dig in…

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Survey Contacts Simplified!

Surveys have changed a lot in the last fifteen years. For instance, customer satisfaction has gone from a long once-a-year survey to short continuous longitudinal surveys spread across the customer journey. CheckMarket has evolved too, introducing new features and best practices along the way.

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CheckMarket Zapier integration

Connect your surveys to 500+ Apps with our Zapier integration!

We, developers, like automating tasks. Since we created our webhooks, you have new options to simplify the daily life of your colleagues. But we know building and managing custom-built applications can be time-consuming and low on the priority list. That’s why we integrated our platform into Zapier.

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Receive survey notifications directly in Slack

Slack is a great tool that helps teams communicate more efficiently, keeping all members in the loop at all times without wasting valuable time. Here at CheckMarket we’re avid fans of the software and so are thousands of professionals around the world. That’s why we’re very proud to announce our Slack survey integration. From now on, teams can receive survey notifications directly in their Slack account.

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Survey email notifications are now more versatile

Survey email notifications enable you to take action more quickly. They started out as quick, internal call-outs to yourself, colleagues, management, … You are informed straight away when a respondent answers in a certain way so you can immediately follow up on their feedback. Your (perhaps not so satisfied) customer would be so impressed by the speed of your actions he would instantly turn into a promoter.

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Average and median per sub-question in a matrix

Have you noticed? We added 2 new columns to the charts for matrix questions: average and median.

You were always able to see the general average and median for the entire matrix question in the legend below each matrix chart. This was already very useful data. But sometimes you just need to dig in deeper.

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New visual media picker

To get high response rates your surveys and emails must be appealing, and match your company’s branding. Adding your logo increases recognizability, adding an image of an incentive, increases click-through and completion rates. You may want to show a series of ads or packaging and ask respondents what they think.

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Download open answers fast and easy

You’ve done all the preliminary work. You’ve thought long and hard about all the questions you needed to ask as well as what you want to do with the results afterwards.

Your survey turned out to be a big success. Everyone even took the opportunity to provide additional comments everywhere you asked for them.

Awesome!

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Improved security for downloads

As an enterprise survey tool, we prove time and time again security is our top priority. Our default SSL encryption and 2-step verification is a testament of our commitment to our users’ security. Today, we add an extra layer of security to downloads and exports from CheckMarket.

When you export data from CheckMarket, a URL is generated which gives access to the file. The transfer itself is secured by https, but if someone could get the URL, for instance if your computer was hacked and sending info to someone else, they too could get the data. This is no longer the case. Now, all URLs to downloads require an authenticated user with access to the specific survey. Our feature to share results with others (not CM users), is protected too and requires a password to access the results.

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CheckMarket makes SSL encryption the default

Our users have always had the option of using Secure Sockets Layer (SSL) to create a secure encrypted connection between their computer and CheckMarket. If it is now turned on by default for all users and all surveys.

What is SSL (or HTTPS)?

SSL verifies the identity of a company (CheckMarket) over the internet with a certificate authority. If everything checks out, CheckMarket and your computer establish an initial connection called a handshake. During the handshake the connection will determine which kind of encryption or scrambling it will use. The agreement created during the handshake is used to set up a secure connection between CheckMarket and your computer, called a Secure Socket Layer (SSL). Now the connection between CheckMarket and your computer is secure, and not at risk from third party infiltration.

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New message bar – The devil is in the detail

The response rate of a survey is important, but as researchers, we often use only fully completed surveys. That means we need to get people to take the time to reach the end of a survey. While there is lot of talk about gamification and other high-end solutions, as is often the case, the devil is in the detail. We have always worked hard to keep page-load times down in our survey tool. If a respondent feels a survey takes too long to load between pages, they are gone. We have also worked hard to make our surveys mobile friendly.

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