You’ve read all about the enormous growth of LinkedIn so you’ve decided to use LinkedIn to get more respondents for your survey. You log into your account, post your survey and now you can sit back and relax, waiting for responses to start rolling in, right?
Unfortunately that’s not really how it works. You might get some results but probably not what you had in mind. We will lay out how to get the most out of posting your survey on LinkedIn and that’s with LinkedIn ads.
But, isn’t LinkedIn just for people looking for a job? Well, it used to be the case, but not anymore. The almost 700 million monthly users watch together more than 4 million hours of content each month. Additionally, there are 15x more content impressions over job postings. And did you know that LinkedIn ads can reach 12% of the world’s population? Pretty impressive.
Nowadays, people are using LinkedIn for more than just job hunting. The engagement has increased 50% year over year and LinkedIn transformed into a platform used for storytelling, thought leadership and other types of content. But, with 700 million users, LinkedIn still has less users than other platforms like Facebook, Twitter or Instagram. So what are the advantages of using LinkedIn for your survey?
LinkedIn advertising is known for their super specific targeting. You can target using demographics like age and gender but also specify education, job function, job title, years of experience, interest, schools,.. And in contrast to other Social Media platforms, on Linkedin this info will more likely be correct.
Also, LinkedIn is considered the most trustworthy and credible social networking platform. People scrolling through LinkedIn have other intentions than people scrolling through let’s say Facebook. This is will play to your advantage when you’re trying to collect respondents for your survey.