A great customer survey acts as a conversation starter between a brand and its (potential) customers. Its main goal is to deliver great customer insights but just like more traditional corporate communication channels it also serves brand equity. Furthermore, a branded survey drives response rates and makes for more reliable results. This article will explore in detail some essential customer survey design aspects to leverage your survey.
How good is your company at helping customers solve their problems quickly and easily? That’s, essentially, the question a customer service survey is set to answer. So how do you go about setting up a customer service questionnaire? What are the best practices? Which questions do you need to ask? And, more importantly, how to follow up on the incoming data? The key is to come up with a system that allows you to easily monitor and implement customer feedback into your services. Time to increase customer loyalty. We’ll tell you how to achieve this …
If you want to gain an insight into your customer satisfaction level, a survey is what your need. But which questions do you absolutely need to ask in order to effectively measure such a vague concept as customer satisfaction? There are roughly 4 categories of questions that will help you effectively measure customer satisfaction: customer loyalty, overall satisfaction, perceived attribution of quality and intentions to repurchase. Let’s have a closer look at these customer satisfaction survey questions.
“Surveys are expensive, time-consuming and they lead to nothing.” Sounds familiar? Then your boss needs some convincing before you can finally conduct your own online survey. Luckily, we have just what you need. Here are 5 great unexpected online surveys advantages your superior probably never saw coming.
This summer marks the birth of a new survey question type: sliders! Sliders are an engaging and interactive type of survey question. How it works? The respondent clicks a button and drags or slides it along a horizontal line indicating their positive or negative feeling towards a certain statement or question.
One of the biggest benefits of sending out a survey email invitation is scope – you’re just one click away from gaining an insight into your entire customer base! This presupposes, however, that your respondents actually read and click your email. And there’s the rub … The average response rate for surveys sent via email is around 10-15 percent. Boosting that number should be any market researcher’s goal. And here’s how …
We here at CheckMarket always like a good pat on the back … So thank you, AnalyticsTool! In their survey tool review they praised our “powerful survey software” for its “ease of use”, “multilanguage functionality”, “automated notifications” and “flexible pricing options” … And who are we to argue?
Survey email notifications enable you to take action more quickly. They started out as quick, internal call-outs to yourself, colleagues, management, … You are informed straight away when a respondent answers in a certain way so you can immediately follow up on their feedback. Your (perhaps not so satisfied) customer would be so impressed by the speed of your actions he would instantly turn into a promoter.
The most laborious part of performing offline paper surveys is transcribing the open responses so that you can use online reporting.
To ease up this process CheckMarket provides a unique and easy-to-use tool called Scribe.
Your survey response rate is one of the determining factors of statistically significant results. The higher the response rate the lower the margin of error, which can only benefit the confidence level of your subsequent decisions and actions. So it’s fair to say that keeping an eye on your response rates is good practice.