Survey email notifications enable you to take action more quickly. They started out as quick, internal call-outs to yourself, colleagues, management, … You are informed straight away when a respondent answers in a certain way so you can immediately follow up on their feedback. Your (perhaps not so satisfied) customer would be so impressed by the speed of your actions he would instantly turn into a promoter.
The most laborious part of performing offline paper surveys is transcribing the open responses so that you can use online reporting.
To ease up this process CheckMarket provides a unique and easy-to-use tool called Scribe.
Your survey response rate is one of the determining factors of statistically significant results. The higher the response rate the lower the margin of error, which can only benefit the confidence level of your subsequent decisions and actions. So it’s fair to say that keeping an eye on your response rates is good practice.
Have you noticed? We added 2 new columns to the charts for matrix questions: average and median.
You were always able to see the general average and median for the entire matrix question in the legend below each matrix chart. This was already very useful data. But sometimes you just need to dig in deeper.
To get high response rates your surveys and emails must be appealing, and match your company’s branding. Adding your logo increases recognizability, adding an image of an incentive, increases click-through and completion rates. You may want to show a series of ads or packaging and ask respondents what they think.
Creating a successful survey isn’t just about asking the right survey questions. Sure, they are important, but they aren’t the only road to actionable insights. What good are your perfectly honed questions if nobody opens your survey? How valid are your results really if you don’t know to which segment your respondents belong? We at CheckMarket have put together a list of the 7 survey mistakes we come across the most. As each one can be fixed so easily you’ll probably wonder at the end why you never thought of them yourself. Read on to find out how easy it is.
As a survey tool, our users often ask us for the best time to send out survey email invitations. Which is the best day? Is there a specific time (morning, afternoon, evening) that is better? Is there a difference between B2B and B2C? Many interesting questions… There were plenty of opinions here around the office, but since we have much data on the subject, and our users send a lot of survey email invitations, we decided to let the data do the talking. As it turns out, Monday is D-Day for B2B businesses. B2C better avoid Thursdays and Sundays.
You’ve done all the preliminary work. You’ve thought long and hard about all the questions you needed to ask as well as what you want to do with the results afterwards.
Your survey turned out to be a big success. Everyone even took the opportunity to provide additional comments everywhere you asked for them.
Responsive design is being talked about, and it’s no surprise. People are going mobile more and more, which is why you need to consider mobile surveys.
For that reason we’ve already made sure that our surveys are mobile device friendly. They can be filled out with the same ease on any device.
In market research we love acronyms almost as much as the IT world does. Here I will discuss three of them: CSAT, CES and NPS®. All three of them are used to measure customer satisfaction. So what do they do? And how do they differ? Can they be used in conjunction? Read on to find out…