Mediafin and Trustmedia, the publisher and the media sales house of the Belgian financial newspapers De Tijd and L’Echo presented their new strategy, Trust 3.0.
The new commercial approach is in a nutshell, “from paper to pixel”.
To gain insights for their new strategy, they organized the Digital Newspaper Survey via the CheckMarket platform. This study asked more than 16.000 readers about their media usage (paper, pc, smartphone, and tablet).
Suppose you are the Employee Satisfaction Manager at a European multinational and you would like to conduct an employee satisfaction survey. More precisely, as you have heavily invested into an equal opportunities policy in the past year, you would like to find out if your investment is starting to pay off. In other words, if there are any differences in satisfaction between socio-demographic minority and majority groups. As a result, in order to be able to study this, you have to identify your minority groups. Consequently you have to ask your respondents/employees about some potentially sensitive topics such as sexual orientation, religious beliefs, … In other situations, subjects such as political preferences, income, various attitudes and behaviours, etc. are also considered to be sensitive issues.
We have updated our API and of course all the changes are non-breaking ;-). Beside the usual performance improvements, one of the changes worth mentioning here is the addition of the new “DateToBeMailed” field. This allows you to add multiple contacts to a survey but have them invited at different times.
A survey can only be truly valuable when it’s reliable and representative for your business. However, determining the ideal survey sample size and population
can prove tricky. In other words, who will you be surveying and how many people? No idea? No worries. We’re here to help!
2-step verification drastically reduces the chances of someone breaking into a user’s account. Why? Because criminals would have to not only get the user’s password and username, they’d have to get a hold of their phone as well.
For the fourth time in a row KBC Bank and Insurance teamed up with CheckMarket to award the prize for the most customer-oriented SME. In this project CheckMarket proved once more to be a reliable partner for full service survey projects. This year the prize was awarded to DOVY kitchens. A jury of experts awarded the prize after analysis of a satisfaction survey by all customers of the participating companies and an intense interview and audit with managers of the companies.
CheckMarket is especially known for its powerful and user-friendly web-based survey tool, as you have been using it in large numbers. Nonetheless, it is less known that we also provide many of our customers with complex analyses and presentations of the research findings. This is something we would like to change. After all, CheckMarket also wants to be your partner concerning more advanced analyses.
Zendesk is a terrific web-based helpdesk. We have now added the action of creating a ticket in Zendesk to our popular survey alerts.
There are several interesting uses for this action.
The Likert Scale – in its various formats – is widely used, for instance in psychology, social sciences but also in commercial market research. Respondents may be asked about their attitudes, perceptions or evaluations of organisations, services or brands. The use of Likert Scales, however, has come under scrutiny. It is argued that the traditional 5-point rating scales are boring, repetitive and overly long. The proposed alternative is the Slider Scale. The question then is this: are Slider Scales really better than Likert Scales?
In this day and age of social media, where unhappy customers tell the world about their bad customer experience with a click, it is imperative to quickly and efficiently handle complaints and negative responses from surveys.
When we introduced real-time alerts in 2011, we had no idea how popular it would become. Now, a lot of best practice has surfaced and one of these is how to manage, track and report the follow-up of alerts.
Let’s take a look at a structured follow-up method, using CheckMarket’s platform itself.
Early February the Marketing & Information Event (MIE) 2012 took place in The Hague.
During these two days, inspiring speakers and workshops gave an overview of the latest trends and developments in the field of market research.
The 2300 visitors had more than 90 workshops to choose from. CheckMarket was there too. For those of you who did not attend the event itself, we would like to share what we have learned. We selected three trends.
Survey-reviews.net is a website that reviews professional sites that offer survey platforms to help users create their own surveys, collect responses and analyse results.
They tested the CheckMarket tool and consider it a “a very powerful online survey software that falls into the enterprise survey software category.”
The popularity of Net Promoter ScoreSM is staggering. We see it used constantly in both B2C and B2B surveys. Its utter simplicity is extremely attractive to managers sick of the overly complex reports they are used to getting from the market research industry. What I want to talk about is the impact of culture on NPS®. I started thinking about it when a long-time client of ours in the Netherlands was acquired by an American company. The American company placed great importance on NPS even basing bonuses on it. The American company was surprised at what a low NPS score the Dutch Company was getting. The score wasn’t low, it was just above 0 which in NPS terms is actually neutral.
Surveys can seem like rather one-way communication to respondents. They give their time and effort to complete a survey and too often don’t receive any feedback about their answers.
Automated alerts give you the opportunity to break that perception and quickly interact with your respondents. Alerts, used correctly, can win back at-risk customers. They allow you to communicate with dissatisfied customers to learn and repair damaged relationships through coordinated follow-up.
For example, you can identify disappointed customers automatically based on an NPS® or general satisfaction question and push an email alert to their account manager for immediate follow-up.
The technological evolution marches on and opens up attractive new possibilities. Mobile research is undoubtedly one of them. The explosive growth of smartphones and tablet PCs like the iPad ensures that almost everyone is online all the time these days. Moreover these mobile devices will become cheaper, faster, more reliable and more ubiquitous. It is time to act and take advantage of the new opportunities mobile research provides.
The Net Promoter ScoreSM
) is a simple but powerful tool to measure client satisfaction with one single question, an indication of the growth potential of your company or product. Read further for an overview on the use, application and pitfalls of NPS.
Do you know someone who wants to help build CheckMarket? We continue to grow and are looking for fresh forces. Who do we need?
Front End Web Developer
A talented expert who can further develop our survey tool along with our Development Team. He or she likes working on the client side and has an eye for beautiful and user-friendly interfaces.
Market Research Project Manager
An organizer who can easily and accurately support survey projects for our national and international clients from the proposal phase to the analysis. In addition, he or she takes care of the further expansion of our client base.
Do you have ambition or know someone from the province of Antwerp? Let us know!
The CheckMarket survey interface is now available in Arabic. We now have it in 34 languages.
The tool offers you and your respondents:
So if your customers speak Español, or maybe العربية or even ελληνική γλώσσα, they can easily fill out your survey in their own language.
On March 20th 2009, CheckMarket created an account on Twitter. Today we have already ‘tweeted’ over 1,200 times. We often post short tips and tricks for creating surveys and doing research.
Since October 2010 CheckMarket has become member of ESOMAR.
ESOMAR is an international market research organization with more than 4.800 members in over 120 countries.
This association was founded in 1948, and has as a mission to encourage, advance and elevate market and customer research worldwide. ESOMAR’s main objective is to promote the importance of market and opinion research as a way to gain insight into specific topics and issues in order to make effective business decisions. To achieve this ESOMAR offers a wide range of sector-specific conferences, publications and communication platforms.
For the third time in a row KBC Bank and Insurance is working with CheckMarket to award the prize for the most customer-oriented SME. In this prestigious project CheckMarket proves to be a strong online survey tool as well as a reliable partner for full service projects.
For KBC Bank and Insurance a well-defined customer policy is high on its list of priorities. KBC hands out its biennial prestigious award for the most customer-oriented SME in Flanders. This thematic award is part of the SME Laureate, a highly valued initiative in which every two years UNIZO, (the Union for Self-Employed persons), KBC Bank and Insurance, Electrabel and Base reward outstanding entrepreneurship.
The CheckMarket team isn’t just a well-oiled machine; we have a great deal of hidden (acting) talent in our ranks. A short while ago we took the initiative of highlighting CheckMarket’s qualities via a short, light-hearted film. Our members of staff put their best feet forward to demonstrate how market research should definitely not be carried out.
It probably won’t get an Oscar nomination but after a great number of takes we can finally show you the results.
There’s no getting away from social media on the media landscape these days. A question that often comes up is when and how can social media be used in the framework of an online survey. Sites such as Twitter, Facebook and LinkedIn are particularly effective when used to link respondents to a survey.
Depending on your objectives when compiling your research project you choose one or more target groups. Facebook fans or Twitter followers are possible populations. Social networks have huge potential. Below you will find some key figures for the big three
You may already know that CheckMarket is a company that’s still expanding from earlier editions of our newsletter. First we moved premises, then we expanded when our support team as well as our design team grew in number. Establishing the paper team was a new and important step, but it’s not over yet.
This past year we have welcomed another four new colleagues into the fold who will provide the same quality or an even better service, each within their own discipline.
Our helpdesk sometimes gets questions from users afraid that their email invitation won’t reach their panel or that it will end up being marked as spam. Of course CheckMarket does all it can to make sure that your invitations and reminders reach your mail every time. But in these days of ever stricter spam filters taking precautions and testing is well advised.
These days, email providers are utilizing increasingly more advanced filtering technology all the time and what is new is how much importance is paid to the content of the mail.
The following tips can help you avoid the jaws of spam filters.
Composing a good reminder is crucial for the success of your survey. As with the invitation, the subject line, the text and the design of the reminder will determine the click-through rate – that is, how many of your contacts actually click the link. At CheckMarket we use two types of survey reminders: no response and partial response.
“It’s about the results”. We all know that the survey analysis is often the most time consuming process of the whole project. Follow some of the tips below while creating your survey, and you will save time afterwards. A little preperation ahead of time will save lots of time later.
CheckMarket offers fifteen different types of answers when you draw up your questionnaire. A frequent application in this list is in particular the use of open questions. This gives the respondent full freedom, albeit limited to a certain number of characters, to react to a given question or position.
The world is full of well-intentioned people who believe that anyone with a facile pen and common sense can draw up a survey. Though this may often be the case, very thorough preparation is needed in order to draw up a good survey.
The utility and reliability of the results is highly dependent upon the tool used.
Online surveys are undoubtedly one of the most powerful and cost-effective internet marketing instruments available. It’s just that many of us have become enamoured with their speed and ease-of-use. We don’t always take the time needed for a good preparation. Taking time to design and write a survey that yields valid and clear results is an absolute must.