“Surveys are expensive, time-consuming and they lead to nothing.” Sounds familiar? Then your boss needs some convincing before you can finally conduct your own online survey. Luckily, we have just what you need. Here are 5 great unexpected online surveys advantages your superior probably never saw coming.
This summer marks the birth of a new survey question type: sliders! Sliders are an engaging and interactive type of survey question. How it works? The respondent clicks a button and drags or slides it along a horizontal line indicating their positive or negative feeling towards a certain statement or question.
One of the biggest benefits of sending out a survey email invitation is scope – you’re just one click away from gaining an insight into your entire customer base! This presupposes, however, that your respondents actually read and click your email. And there’s the rub … The average response rate for surveys sent via email is around 10-15 percent. Boosting that number should be any market researcher’s goal. And here’s how …
We here at CheckMarket always like a good pat on the back … So thank you, AnalyticsTool! In their survey tool review they praised our “powerful survey software” for its “ease of use”, “multilanguage functionality”, “automated notifications” and “flexible pricing options” … And who are we to argue?
Survey email notifications enable you to take action more quickly. They started out as quick, internal call-outs to yourself, colleagues, management, … You are informed straight away when a respondent answers in a certain way so you can immediately follow up on their feedback. Your (perhaps not so satisfied) customer would be so impressed by the speed of your actions he would instantly turn into a promoter.
The most laborious part of performing offline paper surveys is transcribing the open responses so that you can use online reporting.
To ease up this process CheckMarket provides a unique and easy-to-use tool called Scribe.
Your survey response rate is one of the determining factors of statistically significant results. The higher the response rate the lower the margin of error, which can only benefit the confidence level of your subsequent decisions and actions. So it’s fair to say that keeping an eye on your response rates is good practice.
Have you noticed? We added 2 new columns to the charts for matrix questions: average and median.
You were always able to see the general average and median for the entire matrix question in the legend below each matrix chart. This was already very useful data. But sometimes you just need to dig in deeper.
To get high response rates your surveys and emails must be appealing, and match your company’s branding. Adding your logo increases recognizability, adding an image of an incentive, increases click-through and completion rates. You may want to show a series of ads or packaging and ask respondents what they think.
Creating a successful survey isn’t just about asking the right survey questions. Sure, they are important, but they aren’t the only road to actionable insights. What good are your perfectly honed questions if nobody opens your survey? How valid are your results really if you don’t know to which segment your respondents belong? We at CheckMarket have put together a list of the 7 survey mistakes we come across the most. As each one can be fixed so easily you’ll probably wonder at the end why you never thought of them yourself. Read on to find out how easy it is.