Composing a good reminder is crucial for the success of your survey. As with the invitation, the subject line, the text and the design of the reminder will determine the click-through rate
– that is, how many of your contacts actually click the link. At CheckMarket we use two types of survey reminders
: no response and partial response.
“It’s about the results”. We all know that the survey analysis is often the most time consuming process of the whole project. Follow some of the tips below while creating your survey, and you will save time afterwards. A little preperation ahead of time will save lots of time later.
CheckMarket offers fifteen different types of answers when you draw up your questionnaire. A frequent application in this list is in particular the use of open questions. This gives the respondent full freedom, albeit limited to a certain number of characters, to react to a given question or position.
The world is full of well-intentioned people who believe that anyone with a facile pen and common sense can draw up a survey. Though this may often be the case, very thorough preparation is needed in order to draw up a good survey.
The utility and reliability of the results is highly dependent upon the tool used.
Online surveys are undoubtedly one of the most powerful and cost-effective internet marketing instruments available. It’s just that many of us have become enamoured with their speed and ease-of-use. We don’t always take the time needed for a good preparation. Taking time to design and write a survey that yields valid and clear results is an absolute must.
Eating one’s own dog food
is a meme CheckMarket takes to heart. For example, we recently conducted a survey among our project managers and support staff. We asked them which survey mistakes they encounter the most often during a survey project. The results are broken down into 5 categories of common survey mistakes.
Many of our customers ask us: How can I increase my response rate?
Well, here are a few easy and useful ways to boost this number.
CheckMarket was proud to be partner sponsor of Marketing Foundation’s International Marketing Conference in Ghent, Belgium.
During the conference CheckMarket conducted a survey of ‘brand metrics‘. Respondents were attendees of the marketing conference and represent marketing professionals of Belgium and the Netherlands.