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How to post a survey on Facebook?

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More and more people have at least one social media account. The big three being Twitter, Facebook and LinkedIn.

With more than 1.65 billion active users Facebook is the largest online collection of socio-demographic information. Via Facebook you can either post your survey invitation to your personal timeline or you can make use of their adverts campaigns to reach a specific target group.

Post a survey on your Facebook timeline

After you have created your survey and tested it, please follow these steps:

  1. Sign in to CheckMarket.
  2. Click on the name of survey you wish to distribute via Facebook.
  3. Click on Distribute and select Add/Remove channel.
add/remove channel
  1. Tick the options Via Web and Link / Social media and click Save.
web - social media
  1. Launch the survey.
  2. Click on Distribute and then on Web.
  3. Click on Survey URL.
  4. Open the Social Media tab.
  5. Click the Facebook icon to the right of the survey short URL field.
    If you have created a multilingual survey you can choose to post a link per language or post the link to the language selection page.
Facebook icon
  1. A new window will open where you can add an additional message to your post.
    (If you are not signed in to Facebook yet, you will be prompted for your credentials first.)
Post a survey on Facebook
  1. Click Share link to put your message on your timeline.

Use a Facebook adverts campaign

With Facebook you can advertise your survey to a specific target group. You only want to reach a female audience in their mid-twenties? Or perhaps you are looking for people with a specific degree? All of this is possible.

You can link this advertisement directly to your survey. Adding an incentive to your campaign will also increase your response rate.

For more information regarding this option, please have a look at their Advertise on Facebook page or contact our Research team.

Some tips

  • Encourage respondents to share your survey link. You will reach even more people that way!
  • Add an image to your post. This way it stands out more and people will be more likely to click on it.
  • An incentive works wonders for your response rate.
  • Many social media visitors only use their smartphone while doing so. Make sure your survey is fit for mobile.

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