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High complaint rate warning

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If you’ve received an ‘High complaint rate warning‘ message from CheckMarket, this means that your contacts are marking your email as SPAM,  and you need to take immediate action! This article explains which actions you can take to remedy the situation.

When the complaint rate for a survey has exceeded the threshold of 0.5% in a recent time frame, email delivery will be throttled. If the complaint rate continues to rise, your CheckMarket account will be suspended.

You can still edit the email invitation and reminders before they are sent to the remaining contacts. You can also update or remove contacts, etc. We expect that you maintain a complaint rate below 0.1%.

How to prevent this from happening?

Make sure that:

  • the contacts you are inviting, gave you permission to email them (opt-in)
  • your contact list is up-to-date
  • the name in the ‘from‘-field is recognizable for the recipient
  • the subject line does not contain any spam words
  • the email has recognizable design and branding
  • the contents and survey are relevant to the recipient
  • you have contact information at the bottom of your email including street address
  • you mention why the recipient is receiving this email
    (e.g. You receive this invitation because you visited Event X on October 1st )
  • you don’t send reminders too quickly, give your contacts the time to respond.

What is this complaint rate and how is it calculated

Our system automatically tracks the number of complaints (recipients are marking your emails as SPAM) in a ‘sliding time window’. If during this time frame the number of complaints for your survey exceeds 0.5%, the remaining email invitations or reminders that still need to go out, are throttled. How long, depends on the time it takes for the rolling complaint rate to drop under 0.5% again.

You need to take immediate action! Look at the tips above in the ‘How to prevent this from happening’ section. Apply these best practices to the email invitation and reminders of your survey, now. The remaining contacts will receive these updated emails. Also, remove any contacts that did not give you permission (opt-in) to send them emails.

If your complaint rate remains above 0.5%, we will be forced to suspend your account and you will not be able to send emails through CheckMarket anymore.

Why is there a threshold?

Email providers interpret a high complaint rate as a sign that your recipients don’t want to receive the email invitations and reminders that you are sending to them. Many email providers block emails from servers if the complaint rate is too high. This affects deliverability for all of our users. To protect our reputation as a sender, we monitor this metric closely and take prompt action if the rate gets too high.

So it’s very important to always use a correct and up-to-date contact list. Use double opt-in to ensure that the email addresses entered are correct and in use, and don’t use any old and stale email lists.

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