Help Center

Customizing the appearance of your surveys

Use the settings on the Appearance page to customize your survey. After you make changes, you can view them by clicking Preview in the top right corner of the page. You can also test your survey.

If you want a professional design for your survey that fully matches your company’s look ‘n feel, you can use our Custom design service.

Net Promoter and NPS are registered service marks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld.

To set up your survey’s appearance, it is important to know which settings affect which part of your survey. To view the Appearance settings, complete the following steps:

  1. Select Settings from the CheckMarket main menu.
  1. Select Appearance.
  1. Make a selection from the appearance options. The sections below describe each available option.


See this article to create themes and apply them to surveys.

Show/Hide screen elements

  • Show question numbering — If you select this option, the question numbers will be shown as configured on the survey details page. If you are using branching or page display logic, CheckMarket recommends that you turn off your question numbering.
  • Show ‘Back’ button — Respondents can go back to a previous page using this button.
  • Show ‘Pause’ button — Respondents will receive a URL to which they will be able to go to the last page they were filling out. If respondents (accidentally) close their survey without clicking this button, they can still go back to the final page by clicking on the original link in their email invitation.


The frame is the area surrounding your survey.

  • Show frame — Select this to show a frame.
  • Background color — Color of the frame.
  • Border color — Color of the frame’s inner border and also the survey’s border.
image without frame

survey without frame

survey with frame

Background image

Instead of a frame, you can use an image to show around the survey questions.

  • None — Select this if you do not want to show a background image.
  • Media library — Select a file from your media library or upload a new image.
  • URL — Enter a hyperlink to the background image’s location.
  • Repeat — If you have selected an image and your image is smaller than the available screen size, you can choose to repeat it using the following settings:
    • no-repeat —The image will be shown once in its actual size.
    • repeat-x—Refers to the x-axis (i.e., the image will be repeated horizontally). This is useful if you have a small and long image.
    • repeat-y — Refers to the y-axis (i.e., the image will be repeated vertically). This is useful if your image is wide.
    • repeat:— The image will be continuously repeated, both horizontally and vertically.
    • fit — The image will be scaled so that it appears across the entire available screen size of the device on which your survey is being filled out.
    • left-bottom — The image will start from the bottom-left corner of the screen.

On very small screens (such as smartphone screens), no background image will be shown at all. This is because of the responsive nature of our surveys.


These settings are for the survey page, which is the area in which questions are shown.

  • Background color — The survey’s background color. Note: This is not the same as the frame color.
  • Font color — Font color of the text on the survey page as well as the  introduction, thank you page, etc.
  • Font — Font type of the text on the survey page as well as the introduction, thank you page, etc.
  • Font size — Size of the text on the survey page as well as the introduction, thank you page, etc.
  • Width — Maximum width of the survey area. If a screen is smaller than the defined width, the survey page will automatically adjust. When the screen is wider, the survey page will be exactly this width. The rest of the screen will be taken up either by the frame color or background image.
  • Alignment — Where the survey will appear on the page. This setting is important when you make use of a frame.

If you leave a color field blank, that part becomes transparent.


  • Background color — The heading’s background color.
  • Font color — Font color of the text in the heading.
  • Font — Font type of the text in the heading.

Questions and Sub-questions

The following settings are the same for both the Questions and Sub-questions sections.

  • Background color — The question’s background color.
  • Font color — Font color of the question text.
  • Font — Font type of the question text.


  • Background color — The response’s background color.
  • Font color — Font color of the response text.
  • Highlighted — Highlight color of the response.
  • Font — Font type of the response text.


These settings apply to the Next and Finish buttons.

You cannot customize the Back button.

  • Background color — The button’s background color.
  • Font color — Font color of the button text.
  • Font — Font type of the button text.

Input fields

The settings refer to the input fields of open questions.

  • Background color — The input field’s background color.
  • Font color — Font color of the text in the input fields.
  • Border color — Highlight color of the input fields.
  • Font — Font type of text in the input fields.

Progress bar

None — Do not show a progress bar.
Percent bar — A bar shows the exact percentage. Select the colored circle to pick a color for the progress bar.
Alignment — Where in the survey the progress bar will be located.

Image for social media sharing

Increase the response rate by adding a title, description and image when sharing your survey on social media or via a messaging platform like Whatsapp.

Find out more here.

  • None — No image will be shown.
  • Media library — elect an image from your media library or upload a new image.
  • URL — Enter a hyperlink to the image’s location.
  • Title — Title of the image.
  • Description — Description of the image.

Custom CSS

Use your own CSS to customize the look of the survey. This is an advanced optional setting that can be left blank.

In the image below, an example CSS code is displayed that will hide the radio buttons and check boxes in front of response options.

Take a look at our page with CSS snippets that you can use in your survey.


Join the conversation
  • Paul Heinzelmann - March, 2021 reply


    Nadia De Vriendt - March, 2021 reply

    hi Paul, I’ve opened up a support ticket for you so that they can have a closer look at your survey and its appearance. It’s likely linked to the appearance settings. They’ll be able to put it back for you. You’ll hear from them soon.

  • Yvonne - June, 2019 reply

    How can you hide the asterix shown when an answer is required?

    Nadia De Vriendt - June, 2019 reply

    hello Yvonne, thank you for reaching out to us. You can hide the asterisk using custom CSS. When you go to the Appearance Settings of your survey, add .req {display:none} to the custom CSS box and save these settings.

    Do take into account that the asterisks are a generic method to indicate that certain fields (questions in this case) are required. When you hide those, it may be a source of frustration for your respondents, i.e. when they don’t see any indication that a question is mandatory and leave it blank, only to receive a notification that they missed a mandatory question.

    Something to think about :-)

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