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Report element types

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An element is the basic building block of a report or dashboard.

The two most important properties of an element are:

  • Element type: Determines how the data will be visualized.
  • Data source: Provides the data that is used in the element, such as results of one or more questions or it may be metadata that was passed to the survey.

This article goes into detail about the element types available in the report builder when you add an element. Once an element has been created, its type cannot be changed.

The purpose of a report or dashboard is to convey information and more than that, to provide insights into the survey results. Matching the correct element type to the correct data is crucial in achieving those goals.

You can create multiple elements for the same data source, this is useful to present and see data from different sides. For instance, for a satisfaction score, you may want to show an average per department and show the average score over time in a timeline.

After you have created an element, many aspects of the visualization can be modified. For instance, if you create a bar chart element, you can choose to show vertical bars, horizontal bars, stacked bars, etc.

Here are the basic element types:

TypeDescription
Text & MediaAdd free text images, videos, … to the report. Use it for instructions, conclusions, sub-titles, etc. You can also place variables in the text. Read more.
Column & BarThis flexible element will render a column chart or bar chart. You can select a horizontal or vertical layout, stacking, breakdowns by answer option or aggregates like average and NPS.
TimelineTrack an aggregate value over time, such as the average satisfaction, NPS, respondent count, etc. grouped by a selected period (day, month, quarter, year). If you want to limit the dates covered, use a filter.
Pie & DonutCreate a circular-shaped chart that you can represent either as a pie, or as a donut. Best used to show the proportions between a limited number of options.
GaugeUse this when you want to display one aggregate number on a scale in a simple graphic. Works well for dashboards.
 ScorecardShow one number (e.g. count, average, NPS, etc.) in a large font. You can easily put different scorecards next to each other to create a dashboard. It is different from the gauge in that the scorecard does not put the number on a scale.
Word cloudDisplay the most frequently occurring words in answers given to an open question. The more often a word was mentioned, the larger it appears.
Cross TabLook for a correlation between multiple questions and/or metadata. When you select this element type, you will be asked to select two different data sources next. The result is a table that crosses both data sources. If there is a correlation between two sets, those cells will be highlighted. You can filter the element (or entire report) further in order to only cross-tabulate responses of people who completely filled out the survey, people who have a certain answer pattern, who answered during a specific time-frame etc.
Text analysis tagsDisplay a chart of all tags that were added during the text analysis.
Text responsesShow the actual answers provided to open questions. Paging is automatically applied so that the element does not get too tall. You can set the number of items to be shown per page.
TableShow data in a compact tabular form, without a chart.

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